Change Is Good!
Have you ever found a Web site you liked, and then noticed that over time it remained stagnant, with no new content or updates? After a while you probably stopped visiting that Web site, since there was nothing new to see. Visiting a stagnant site is like going into a store and finding old, dusty inventory all over the shelves. Business owners often hastily put up a Web site, then forget about it, allowing it to become dated—losing the potential benefit of their initial investment of time and money.